6 Ways To Promote A Small Business Online
Every company owner wants to get their goods or services in front of as many people as possible. However, most traditional methods are expensive, and not everyone can afford to buy TV commercials when they are just starting out. Don’t worry, you can still market your business successfully without spending a lot of money.
To demonstrate my argument, I’ve compiled a list of 8 Ways To Promote A Small Business Online. These marketing strategies will not cost you any money, but they will need a one-time time commitment.
1. Search Engine Optimization (SEO)
When individuals are considering purchasing anything, what is the first thing they do? They go to Google and look for that goods or service.
They begin by gathering as much information as possible on the product, and then they look for merchants that sell it.
So, if your website does not appear in a Google search, you are effectively invisible.
What can we do about it?
The simple solution is to pay someone to optimise your website for search engines, but even then, you must understand the process, or you risk being penalised by Google. Multiple broken links on your website, for example, will lower your Google ranking.
2. List Your Products In Business Directories
Buyers look for sellers in well-known directories. Add a free listing on IndiaMart, Trade India, or Indian Yellow Pages if you sell B2B items. These are some of the most well-known business-to-business directories.
List for free on Just Dial, Ask Me, and Get It if you sell directly to clients. These services provide mobile apps and receive a lot of traffic. You can also list services for free on these sites.
If you sell software, SoftwareSuggest is an excellent resource. It categorises software into categories such as HR, CRM, ERP, and so on. I’ve posted our accounting software there, and we’ve gotten a lot of interest from it.
3. My Business is listed on Google (Local Business Listing)
Google is personalising search by displaying results that are tailored to your location. For example, if you search for a McDonald’s, it will display a map of the nearest one in your city. As a result, getting a business listed on Google Local has nearly become a need.
Google Maps has made it simple to add and maintain your location. From the same location, you can also manage your Google Plus profile. Simply go to Google My Business and claim your business listing. If you don’t have a physical store, you can also list your office address and provide information about your company.
4. Make Use Of Social Media's
Create profiles on Facebook, Twitter, and Linkedin to begin with. This will not only help you gain more clients, but it will also allow you to engage them and obtain valuable feedback on your products or services. The traffic to ProfitBooks’ Twitter and Facebook pages accounts for 20% of our total traffic.
This is a wonderful place to start if you’re new to social media. Also, take a look at this tutorial.
The frequency with which you post is crucial. If you post on a regular basis, you will gain popularity and loyal subscribers who can eventually convert to clients.
You can post information about your company or industry news.
The most effective method is to track and follow the influencers in your field. On Facebook, you should publish twice a week and on Twitter, 3-4 times every day.
5. Answer Questions
When people are stuck and want to find a solution to their problem, they go to certain forums on the Internet. Popular Q&A sites like as Quora and Yahoo Answers are great venues to find new consumers. People also use Linkedin Groups to ask their questions.
So, how can you take advantage of it? Make an account on each of these sites and begin looking for your product or service. For example, if I want to raise awareness for ProfitBooks, I’ll search for ‘Accounting Software.’ You will be bombarded with questions about your goods. People may inquire about the leading companies that sell this product, as well as product comparisons, and so on.
Start with the simple questions and work your way up to the more difficult ones. Using ProfitBooks as an example, I searched for ‘Best Accounting Software’ on Quora and received hundreds of responses. Then I just began responding to consumers’ questions and promoting ProfitBooks to them. Every month, Quora brings us a significant quantity of visitors.
On Yahoo Answers and Linkedin Groups, you may do the same thing. These three networks have a lot of clout. The best aspect is that Google has indexed these pages. As a result, anytime someone searches for it, your responses will display in Google search. Isn’t it fantastic?
Just make sure you respond with the aim of assisting. Hard selling is something that no one enjoys.
6. Showcase Your Product on YouTube
Did you realise that YouTube receives over 4 billion video views per day? This number is increasing by the day. As a result, it’s a no-brainer to post a video about your product or service straight away! The best thing is that this video will also appear in search results, increasing the visibility of your goods.
Where do you begin? Decide what you’re going to make first. In the case of items, a brief two-minute demo will suffice, while in the case of services, you can film and post a client testimonial. YouTube has several wonderful tools for editing the video you’ve submitted. You can, for example, add narration or music, cut footage, and do a lot more.
Remember to include the product name or related keywords in the video’s title and description. You can create a channel, similar to the one we built for presenting product tutorials, once you’ve posted many videos. You’ll hit the jackpot if you can come up with fascinating material that can go viral, and leads will flood your inbox.
Conclusion
There may be more than 6 Ways To Promote A Small Business Online. All you need to do is think outside the box and be resourceful. Some of the strategies outlined above will produce immediate results, while others will take weeks or months to produce benefits. If you don’t have a lot of money to spend on marketing, you’ll have to put in time to advertise your company. I’ve seen a lot of companies prosper despite having little marketing budget.
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