6 Business-Friendly Social Media Best Practices

Having a marketing strategy that combines tried-and-true social media best practises for company is a terrific way to get your products and services noticed–without breaking the bank.

The average person now spends three hours or more every day on social media sites. You’re one of the 74% of adults who use the internet for this purpose (the most on Facebook).

What’s the greatest method to maximise your company’s social media marketing strategies with so many networks to consider?

It doesn’t have to be difficult if your company follows these six social media strategy best practises.

1. Make Measurable Social Media Goals

Begin by determining how you want social media to benefit your company.

Setting goals will aid in the establishment of benchmarks that can be tracked and measured. This helps you to concentrate on winning methods and pivot swiftly when circumstances change.

More than just accumulating likes, shares, retweets, and pins should be part of your approach! Concentrate on ensuring that each of your social media posts contributes to a strategic goal.

The following are some examples of common strategic social media aims and objectives:

Boost Brand Awareness: Get the public to recognise your name and have a favourable impression of your company.
Obtain New Clients: Drive traffic to your company social media page or website.
Improve Customer Service: Answer queries from new customers or assist current customers with your products or services.
Boost Participation: Give your fans/followers reasons to talk about your brand and refer others to do business with you by interacting with them.

2. Find the Most Suitable Social Media Networks

It’s no secret that using social media takes time. Attempting to handle all of the networks can deplete your resources and divert attention away from the channels that produce positive outcomes.

Determine which networks will perform best for your products and services by looking at your target customer’s online behaviour.

You’ll have more time to develop the correct material for the right followers if you narrow down the market for your small company social media plan.

For the most popular social media networks, follow these guidelines:

FACEBOOK

At least once a day, post on Facebook, and always include a photo or graphic as well as a call-to-action.

According to studies, posts with images generate more engagement. Ask a question or use an exclamation point to boost interaction even more!

Hashtags aren’t the most effective way to find material on Facebook right now, so use them carefully (one at the most).

TWITTER

At least 5 times every day, tweet. If enough relevant content can be generated, brands should aim to tweet 10-30 times each day.

If you think that’s a lot of tweeting, have a look at this analysis of over a billion tweets.

If the content is unique to you, direct people to your website or blog. Additionally, curate relevant information that your users would appreciate.

To expand your audience and obtain more followers, use 1-2 appropriate hashtags. Keep in mind that if you use more than two hashtags, your engagement rate will suffer.

Images are just as effective on Twitter as they are on Facebook, so include them in all of your tweets!

INSTAGRAM or PINTEREST

Post at least one photo per day if these two photo-sharing social media platforms are appropriate for your sort of business.

Your photo content on Pinterest or Instagram can be used to enhance text-based information on other social media platforms.

Showcase product photos and how they may be used in a variety of situations. Give your followers a glimpse into your company’s workplace culture and the people who make it all happen.

Check out this infographic for more information on the best and worst times to post on the major social media platforms.

As always, start tracking the type of response you get from your social media posts so you can figure out what kind of content and when to post it.

This is the third-fastest-growing social network, and it caters to business people by definition.

LinkedIn users are more likely to visit your company’s website than visitors from other social media sites.

4-5 times a week is a good goal, and your content should be tailored to a professional audience.

Create a branded corporate page as well as product or service display pages.

GOOGLE

At least once a day, post or share a piece of content.

This could include company blogs or news, trending themes in your field, or pieces from other sources on your industry.

Because it’s a Google network, your postings may begin to rank on Google once it indexes and engages with your Circles.

3. Brand Your Social Media Profile Pages

Across all mediums, the perception of your company’s identity should be consistent. Not only are you strengthening your brand, but you’re also increasing awareness and loyalty.

Maintain consistency in the following areas to make it easy for customers to recognise your company:

Tagline & Logo: Use the same logotype for all of your brands. This is a massive image that will stay with your audience. If you have a catchy tagline, apply it consistently across all platforms (and try to use it in conjunction with your logo).
Graphics: Other images that will resonate with your customers are graphics and photos. You can use images to modify almost any social media page; utilise the same ones across networks to keep your brand’s look and feel consistent.
Description of the Organization: Use a consistent “about us” description that is straightforward and easy to understand across all of your pages. Get to the point in as few words as possible; your customers should understand what your company can accomplish for them right away. If space allows, include a link to your website in this description.
Voice & Tone: What is your brand’s personality, and what terms do you use to describe it? Connect with your customers in a genuine and consistent manner across all social media platforms.

For cover images and profile photos, each social media platform has size requirements. As a guideline, use the information below to create visuals that fit perfectly.

To resize your photographs to a custom size or for social media, use an image resizer.

4. Quality Content vs. Quantity

It’s not always true that more is better! You’ll want to create great social media material that is valuable to your clients, just like you would on your website and blog.

Equal parts of the following sorts of social media material make up a good mix:

Promote the brand
Thought leadership
Interaction with followers

Make sure your social media profiles are updated with relevant and timely content.

Create an editorial calendar to help you plan and organise your 3-month social media strategy for your small business. At the end of that time period, revisit it and update the calendar to reflect the most popular content kinds.

5. Social Media Analytics should be monitored

Weekly reviews of your social media analytics will provide you with the information you need to support your goals and objectives.

There are a several options for doing this: using a dashboard like Hootsuite or Buffer, Google Analytics, or the native tool provided by each social network.

6. Examine Competitors

Take a peek at what’s going on in your industry to get a true sense of current social media best practises for company.

Examine how competitors manage their brands on social media networks, as well as what types of material produce the most interaction and engagement. To see how your own small business social media approach may improve, find a few benchmark influencers in your sector type. Then stick with them and interact with them!

The following are important things to keep an eye on:

Branding
Popularity
Posting frequency
Engagement
Types of content

WANT TO BOOST BUSINESS?

WE CAN HELP YOU BUILD A BRAND, INCREASE CUSTOMER TRUST, GET BETTER LEADS AND BOOST SALES.

TALK TO OUR FOUNDERS FOR CONSULTATIONS.

Call Now : +91-8860829261 , +91-9910720343

Digital marketing during COVID

People all over the world are learning to adapt with a new way of life as COVID-19 spreads over the planet. While traditional stores were already losing favour with customers, stay-at-home orders have effectively crippled the business.

Companies that have already begun to pivot to a digital marketplace are best positioned to survive in this environment. However, having a working website and an ecommerce store is only half the battle. The ability to bring customers to those product pages is just as crucial.

Digital Marketing's Expanding Role

The rivalry for traffic increases as more businesses enter the online marketplace. Smaller firms are up against Amazon, Walmart, and Target when it comes to getting found by internet shoppers.

As a result, digital marketing is essential for growing brand awareness and traffic to business websites. A thorough digital marketing plan begins with the development of a search-engine-friendly website and extends to a robust social media presence.

While many small businesses concentrate on organic marketing methods such as social media and traditional outreach, paid media is becoming increasingly crucial in the online battle for customer attention.

Under the umbrella of search engine marketing, this covers social media ads and Pay Per Click (PPC) initiatives (SEM).

Why Now is the Time to Experiment With Digital Advertising

While it may seem contradictory to increase spending in the midst of a worldwide crisis, now is the ideal time to do it. CPM prices (the cost paid per 1,000 ad views) for search marketing and PPC are actually relatively low in many circumstances, thanks to many organisations slashing budgets and reducing online ad spends.

You can try new digital marketing avenues like paid ads by taking advantage of lower competition and rates.

Understanding Digital Marketing Fundamentals

It’s critical to come up with an overarching campaign strategy before you start developing content for organic search and setting up Google Ads and other paid media.

Build Brand Awareness

While having a great product or service is important, you can easily lose sales to more established competition if you don’t have a strong brand. Consumers buy from brands they trust, so establishing a good reputation through awareness campaigns and endorsements can assist. Instead of focusing on clicks and conversions, consider impressions and views (although the latter are certainly welcome). Don’t get too caught up in the lack of sales in the early phases of marketing; it’s all about getting your product or service in front of as many people as possible.

Optimize for the local market

If you offer a product or service in a certain geographic area (e.g., landscapers, florists, plumbers), make sure to target those locations to reach consumers in the area. Consider Google Ads that target regional keywords and viewers in addition to generating informative content on your website.

Participate in social media.

Digital marketing includes establishing a strong social media presence. You don’t need to be on every platform, but you should know which ones are best for your business. Determine where your target audience spends the most time online. Engage with people and relevant accounts in addition to posting updates on a regular basis to help build a community (rather than just trying to rack up followers). After you’ve established a solid foundation, you may experiment with boosted posts and social media advertising.

Make Useful Content

Nobody wants to be marketed or sold to, but most people use Google to find answers to their questions. Create a knowledge base, rather than a website that reads like a catalogue, where visitors can discover the information they need. Maintaining a regular newsletter or blog to offer information and build your brand as a credible resource will help you become an authority in your niche. If you publish content that performs well in search engine results, you’ll attract more visitors to your site, who will likely browse before making a purchase or contacting you. The more time a visitor spends on your site, the better their odds of making a purchase when they’re ready.

Today is the time to unleash the power of digital channels.

Develop the skills, insights, and knowledge needed to be a highly effective digital marketer who can make a meaningful and measurable difference to your company’s bottom line.

Digital Marketing for Startups in India

In India, startups cannot exist without digital marketing. In India, it’s sometimes difficult to tell the difference between a startup and a small firm. So, in this essay, we’ll talk about startups a little bit before moving on to digital marketing for startups.

Every new business must go through three stages.

The first step is to create a product that your buyers adore.
The second stage entails developing a company plan while also seeking funds from investors.
The third stage focuses on full-fledged business scaling and brand development.

Scaling a business and launching a product are two completely different things. In these stages, you can’t apply the same digital marketing strategy. As a result, your digital marketing approach will need to evolve over time. You will have a clear idea about digital marketing strategies to boost your startup growth.

Social Media Marketing

One of the most effective ways to gain awareness and clients for your startup is through social media marketing. It is one of the most cost-effective marketing strategies for your company.

Social media marketing has the potential to transform your startup into a profitable brand, but you must understand how to use it.

There are numerous social media networks available, but you must select the best ones for your business promotion. Here are some of the most widely used platforms:

Facebook – With over 2 billion members, Facebook is the most popular social networking platform. You may use Facebook to market practically any type of product or niche. It is the most cost-effective social networking platform for promoting your company. However, the real cost is determined by a variety of criteria such as the targeted country, niche, and ad style. However, it costs me roughly 4 INR to reach 1000 individuals and our clients’ campaigns have an average CPC of 1.4 INR.
Instagram – If you’re in the fashion, health, beauty, fitness, modelling, or photography industry, Instagram is the greatest platform for you. It can also work for other specialty businesses, but Instagram is the greatest option for those.
Twitter – Twitter can also assist you in growing your business. It is the greatest platform for B2B companies, but it may also be used by B2C companies. It is, however, more costly than Facebook. However, it enables you to run multiple ad types for diverse purposes.
LinkedIn – LinkedIn is a professional networking site. That is why it is ideal for B2B companies. If you’ve started a B2B startup, LinkedIn is a good place to start.

Search Engine Marketing

What are the benefits of digital marketing? You can find the answer to this question simply by looking around you. You’re presumably reading this on a laptop or smartphone, and there are probably a few more gadgets nearby that can connect to the internet. Consider how you absorb knowledge . Being online and connected has changed how we buy goods, how we learn about events, and even how we vote. One of the reasons digital marketing has altered how businesses advertise and market their products and services is that it can be accessed at nearly any time.

We believe that four important advantages of digital marketing over traditional marketing are measurability, cost, speed, and engagement.

Major benefits of using Search Engine Marketing:

You’ll be able to see results right away.
You can effortlessly communicate with your intended audience.
High return on investment; you only have to pay if someone clicks on your ad.
You can start with a tiny budget, such as $10 per day, and stop at any moment.
You’ll have all the information you need to better your SEM campaigns and other marketing efforts.

Search Engine Optimization

SEO (Search Engine Optimization) is one of the most cost-effective marketing channels, with a larger return on investment than other approaches.

SEO should be a priority for any startup. It refers to the technique of obtaining free organic traffic from search engines. As a result, SEO allows you to continuously acquire new clients for your startup at no expense. To generate organic traffic from search engines, you can establish a blog and optimise your services pages, homepage, and landing pages.

The Advantages of Using SEO For Your Startup

Cost-effective, but with a larger return on investment
Long-term outcomes
Increase your organic reach
Automatically gain trust and authority
Become a well-known brand

SEO is a difficult game to master. To get outcomes, you’ll need abilities and expertise. You can engage a professional SEO company to assist you with this.

Email Marketing

One of the most significant and cost-effective ways for growing a firm is email marketing. According to a study, email marketing has the highest ROI (Return-On-Investment), at over 40 times. It means that for every $1 invested, you will receive a return of $40. However, ignoring email marketing means you’re missing out on customers.

Here are some email marketing ideas for your startup:

If your startup (or product) has not yet launched, you may use a coming soon or launching soon template on your website to collect emails from prospective users and notify them when it does.
Build your email list by offering beta testing for your products or tools.
To grow your email list, offer a free trial, demo, reports, pdfs, or ebooks.

YouTube Marketing

YouTube is the world’s second most popular search engine. In India, YouTube has more than 265 million active users. As a result, many marketers are turning to YouTube to reach out to their target demographic.

Startups, on the other hand, do not consider YouTube as part of their marketing strategy. In startup marketing, though, you can achieve incredible results. Flipkart, Hyundai, Asian Paints, Pepsi, and Coupon Dunia have all used YouTube marketing to promote their businesses.

Influencer Marketing

Influencer marketing is one of the most popular marketing strategies nowadays. It’s a low-cost and very successful way to expand your startup.

Benefits of using Influencer Marketing:

Your startup can gain a lot of attention.
Assists you in gaining confidence and clients for your new startup.
Marketing approach with a low budget.
Simple to use

You can hire well-known influencers or lesser-known micro-influencers to promote your brand.

Conclusion

The digital marketing for startups and the digital marketing for well-established firms are vastly different. We hope you find these digital marketing strategies for startups to be useful.

Please read this article: Digital Marketing in India: Strategy and Methods if you want to learn more about complete digital marketing strategy and tactics.

Also, please don’t hesitate to contact us if you’d want to work with us on anything.

Contact us : +91-8860829261, techbitestudio@gmail.com

5 Ways to Use Facebook to Generate Leads

Every good business owner understands the importance of incoming leads to their company’s growth. The only way to grow your business is to increase sales, and the only way to increase sales is to convert more leads into paying customers. That means you’ll need to produce more leads in order to expand your business. Advertising on Facebook is a good place to start if you want to generate a steady supply of leads for your company. We’ll go through 5 amazing strategies to create leads utilising Facebook in this article, so you can gain more customers for your business.

What is the Value of Lead Generation?

Creating leads isn’t the most difficult endeavour. Expertise is required when it comes to generating leads that convert into paying clients and have a high conversion rate. Most entrepreneurs and company owners nowadays use a variety of social media channels to generate leads for their companies. One of the most effective ways to approach customers and communicate with them directly is through social media platforms.

As a business owner, you must employ clever techniques in order to generate more leads for your company. You should have a good understanding of how to use social media platforms to advertise your business in various ways.

Facebook and Lead Generation

Facebook has been identified as the most effective channel for generating leads across all social media networks. You can connect with more consumers on Facebook than on any other channel.

People may not have an Instagram or Twitter account, but finding someone without a Facebook account in this day and age is uncommon among this internet-based youth. Furthermore, Facebook’s engineering team is always working to make the network an appealing destination for marketing and commercial promotions.

According to recent studies, Facebook is a superior alternative for generating more leads and increasing revenue than other social media platforms. If you’re not aware with Facebook lead generation tactics, we’ll go over a few key topics below:

What are the 5 Best Facebook Lead Generation Strategies?

1. Identify your target Audience

Because Facebook is an open platform, a wide range of individuals will view your page. You must first establish your target demographic before creating an official Facebook page for your company.

Your official Facebook business page should have material targeted at your target demographic, as well as a showcase of all of your company’s unique features and services.

Make intelligent use of your page to promote your brand so that your target audience finds your material beneficial. Make a case for why your services are superior to those of your rivals. This is a good method to get started with Facebook in terms of producing leads and inbound inquiries.

2. Be aware of your customers' desires

You should consider what your clients and visitors to your page would desire to get out of their visit. The only method to attract potential consumers is to provide intriguing content. Posting less interesting or unrelated material will not help you connect with and reach more people on Facebook. Your Facebook profile should show off your services and what your company has to offer.

This gives your visitors a clear picture of what your company offers and why they should select you. These information will lure more people to your marketing and increase your lead generation opportunities. As a result, you should provide material that is tailored to your target audience.

3. Make your Page More Interactive

Interacting with guests and addressing their inquiries will help you both immediately and in the long run. Allow visitors to ask inquiries about your services immediately in your messenger inbox or in the comments sections of your posts. To convert your website visitors into potential clients, you must make every effort to respond to all inquiries promptly. Customers prefer interactive pages over non-interactive ones, according to statistics. Make an effort to establish a positive connection with guests and gain their trust.

4. Make the Most of Facebook's Features

Facebook launched lead advertisements in recent years. Posting lead advertising straight from your Facebook page is a great method to grab people’s attention while they’re browsing the site and collect their information. If you don’t put up too much barrier and ask too many questions, you can collect a prospect’s data and information using a lead form on Facebook. Simply start a discussion with them, or give them something in exchange for their email address, such as a free e-book. This lead generating function also allows you to personalise your queries in order to learn more about your visitors.

Another essential tool that you should add to your website is Facebook Pixel. Using this analyzer tool, you can keep track of the actions on your Facebook page. This tool aids in determining how visitors engage with and behave on the website. As a result, you may use Facebook to develop new techniques for increasing the amount of leads for your company.

5. Lead Your Customers to the Main Site

You must remember to provide a link to the main site when running a Facebook advertisement marketing your business.

To attract the attention of potential clients, each Facebook advertisement you publish should include detailed information about your services and offers. You should also add a link to your main website in the post, since this will improve traffic to your site. You may lead your consumers in the appropriate route by adding a link to the main website.

Conclude

These are the 5 tried-and-true methods for generating more leads from Facebook. When you effectively promote your brand or company on Facebook, your chances of gaining more clients will skyrocket.

Using Facebook to generate leads may dramatically improve the number of incoming inquiries.

Naturally, your website will begin to receive more visitors as a result of your Facebook ads. Inevitably, the quantity of inbound inquiries will rise. As a result, you must learn to effectively use Facebook as a lead generation tool.

Every Business Needs These 7 Digital Business Solutions

If you’re a traditional firm wanting to undertake a successful digital transformation, you’ll need the appropriate tools on your side. You can build an effective workflow that improves productivity, employee engagement, and workplace satisfaction by tackling critical areas of your organisation with digital solutions.

Not only that, but artificial intelligence and machine learning will allow you to automate a variety of jobs, giving you a competitive advantage over other small enterprises. You may build more effective business processes with a digital business transformation to compete with larger organisations on a budget. These digital solutions are applicable to a wide range of business models, so no matter what type of company you run, you may benefit from what they have to offer.

1. Project Management

Businesses, particularly those that employ a remote workforce or require collaboration across many teams and departments, require assistance in keeping track of projects and goals. Although email may appear to be sufficient at first, it is easy for team members to be left out of an update if they are not included in the most recent communication. Furthermore, when numerous projects are in the works at the same time, it clogs the Inbox and makes it difficult to keep track of them.

You might instead use a project management tool like Trello, Wrike, or Asana. They are far more efficient at delivering a complete and transparent view of the state of each project as cloud-based technologies. They may be accessed from anywhere with an internet connection and are constantly updated.

2. Social Media Management

The days of having just a website to effectively run a business online are long gone. You must have a presence on all social media sites where your target audience is engaged, in addition to your website. To demonstrate your commitment to the platforms, you must post content, communicate with users, answer to queries and feedback, and remain active.

It can be tempting, though, to try to be active on every social media platform — Facebook, Instagram, Twitter, Pinterest, LinkedIn, and so on. While social media management solutions make it easier to maintain an active presence on various platforms in less time, it’s better to focus on a few places where you know your audience is present rather than trying to be everywhere. It’s better to focus on a few key platforms and execute them effectively than to try to be everywhere with a substandard approach.

Instead of spending all day monitoring Facebook, Twitter, and other platforms where your audience is interacting with your company, you can use social media management tools like HootSuite, Buffer, or Cinchshare (most useful for groups) to monitor feeds, schedule posts, engage with your audience, and see data analytics all from a single location.

3. Email Marketing

Email marketing is still one of the most effective and widely used digital marketing strategies. Designing, sending, and reviewing the outcomes of your email campaigns is simple using a platform like GetResponse, MailChimp, or Constant Contact. You can see who opened your email, who clicked on the links, and who could be most interested in a follow-up offer or message.

You may send customised email offers to both new and return customers using segmentation, ensuring that everyone has a distinct customer experience.

4. Team Communication

It’s difficult to keep track of employee communications, especially as your company grows. Your team will be able to chat, share files, and more using a platform like Slack. Slack also interfaces with other apps, allowing for a more efficient workflow. You can build a Slack channel dedicated to water-cooler discussion so that employees can conduct off-topic chats like they would in the office. This aids employee engagement and business culture in distant organisations.

Slack works on both desktop and mobile devices, allowing your team to connect from anywhere.

5. Accounting Software

Accounting is a demanding responsibility for many small business owners, and it is easy to disregard it. If you ignore it too much, you risk forgetting to account for your monthly payroll expense in your cash flow analysis and facing an IRS audit.

By tracking spending, profit, reconciling your debts, issuing invoices, making expense reports, and practically anything else that you should keep track of on your tax returns, online accounting software like QuickBooks or Xero may take the position of an accountant and bookkeeper.

6. Procurement Software

Even if your company doesn’t make its own products, you’re still paying for items and services to keep things going. You’ll need a spot to keep track of all your purchases, invoices, and payments, from digital software subscription fees to office and break room supplies. It’s also simple to bring your buying into the digital age. PLANERGY interfaces with Quickbooks Online and Xero to make your accounting team’s life easier.

A fundamental component of a digital transition is replacing obsolete tools and infrastructure with current technologies. By switching to cloud-based solutions, you can save money by relying on supplier data centres and managed services rather than your own IT equipment and personnel.

Customers want items to be connected (think Internet of Things, or IoT) and improved with new functionality, so in addition to updating technology, it’s critical to focus efforts on embedding technology into new and existing products.

Customers also demand an integrated and frictionless experience regardless of the channel they use to contact with you, including online and offline self-service alternatives. Read white papers and case studies pertaining to your industry to help you determine what your best options are when you choose the tools that will work for your firm.

7. Human Resources Management Software

A robust human resources team is unlikely to exist when a small business is just getting started. HR management software can help with this. From organising employee shifts to sending out company notifications to collecting bank information for direct deposit, it can do it all. There are a number of minor aspects that new business owners may ignore, exposing the company to lawsuits and other problems.

Employee personal information is stored in HR management platforms, which also manage time tracking, scheduling, and payroll, benefits administration, and an organization’s legal employment and regulatory needs. Recruiting, application tracking, performance management, and accounting are all included in certain HR management software. With a self-service option, many companies allow employees to handle adjustments and updates themselves.

Using digital technology to manage these duties allows HR personnel to spend more time on value-added tasks rather than manually dealing with everything connected to recruiting, hiring, and employment.

Contact us : +91-8860829261, techbitestudio@gmail.com

8 tips to build an effective SEO strategy in 2022

It’s not always about attempting to target the most popular search terms and expecting to compete with the big fish right away. It’s all about getting to know your audience and providing the material, information, and overall service they desire. With that in mind, here are eight SEO tactics that are just as successful now as they have always been in the year 2021.

1. Write for people first, then for search engines

As previously said, the Google algorithm is becoming smarter by the day and continues to better align with our thinking thanks to continual human input. However, there is no smart loophole or secret method for outwitting a search engine, so don’t waste your time trying. Write for people first, then for search engines.

Finally, your top aim should always be to provide your audience exactly what they want, which can only be accomplished by writing compelling, inherently naturalistic material. Anyone can recognise a keyword that’s been crammed in, and stuffing is even more obvious, so use them where they make sense and let driving keywords raise your already useful and interesting material.

2. Use targeted keywords in all the right places

While humans should always come first, followed by search engines, keywords are the backbone of the entire process. Not only do they isolate frequent search keywords to get to the heart of what visitors and Google are looking for, but SEO also delivers 1000 percent more traffic than organic social media, which accounts for over half of all web traffic. As a result, if keywords are at the core of SEO, they should also be at the core of everything you do.

However, it’s not as simple as throwing them in left, right, and centre. The first step is to conduct keyword research. To find broad search intent and your “seed” keywords, use SEO tools like Google Ads, Ahrefs, and even simple on-site search bars. Then go further to identify more long-tail variants, research rivals to find keyword gaps, and don’t forget to include them in your metadata and anchor text. Last but not least, avoid keyword stuffing. Fit them in naturally to avoid interfering with your copy’s readability.

3. Focus on user experience

Nothing is more frustrating than attempting to navigate a website that you are unable to use. In reality, most individuals give up after a few seconds of annoyance, and Google will struggle to make the best of it as well. Dead links, error pages, and a jumbled site layout will all have an impact on what visitors take away from your site.

Users prefer a good experience and simple navigation, but Google’s crawlers use this seamlessness to examine your material and determine your SERP ranks. Make use of headings and concise, easy-to-read paragraphs, and make sure your subfolders are organised and mobile-friendly. All of these factors will aid in lowering your bounce rate, improving your rankings, and increasing total conversion.

And now that the page experience upgrade has made Core Web Vitals a ranking consideration, you should be optimising page performance more than ever.

4. Focus on building relevant links

Link-building, as previously discussed, is an important part of establishing domain reputation and site authority. We’ve already discussed why outbound/external links are important: they not only improve the quality of the content you provide, but they also allow you to get reciprocal backlinks through outreach and other methods.

In addition, connections are an important ranking component. Bots/crawlers find content by following links to subsequent sites and determining whether they are related to a search query. This also applies to internal linking; don’t be hesitant to link to other useful pages on your site when it’s appropriate and natural. After one to three months of employing a link-building strategy, 51% of marketers detect a difference.

In our 10-step SEO audit, we talk a lot about link building—take a look.

5. Create Featured Snippets material

These days, featured snippets pretty much control the SERPs. Even if you’ve never heard the word before, you’re probably familiar with them. For most search queries, they are the highlighted response boxes that display at the top of the page. You’re doing something right if you can get a featured snippet.

Bullet points, numbered lists, infographics, and directly responding question-based searches are just a few of the style and stylistic decisions you may make to improve your chances of obtaining a featured snippet. While there is evidence that snippets don’t always lead to direct clicks because the search query is answered in the Google preview itself, snippets now appear in over 19 percent of SERPs and counting. They’re fantastic for promoting your brand and getting your name out there. As a result, the clicks will continue to arrive.

6. Remove anything that slows down your site

It can’t be stressed how easy it is to get the technical aspects correct so that your website and your content can speak for themselves. Your site must be speedy, accessible, and easy to use, whether you’re writing instructive articles, offering a product/service, or simply pointing someone in the correct path. People nowadays expect immediate information and results. They’ll simply go if your site takes too long to load.

Delete old/defunct plugins, clean up your code, optimise and compress your pictures, make sure your subfolders flow and make sense, and continue checking in the future with tools like Google Page Speed Insights or GTmetrix.

7. Keep an eye on Google's algorithm changes

We’ve already touched on this, but Google is becoming increasingly intelligent and intuitive. The algorithm’s basic adjustments and tweaks are frequent and often unexpected, with sites benefiting or being penalised depending on how closely they follow the most recent update.

A multitude of elements influence rankings and penalties, including accessibility, speed, excessive advertising or spammy material, and so on. While it’s impossible to prevent it entirely, there are a few simple precautions you can take to keep within touching distance. To begin, subscribe to industry websites and forums to stay up to date on recent and upcoming changes. Google’s Search Console Community is a fantastic place to start, and you should keep an eye on your traffic with tools like Google Analytics and SEMrush to identify where changes have occurred and react accordingly.

8. Improve existing content & add missing subtopics

Finally, keep in mind that when it comes to SEO, there is no such thing as a finished product. Constant updates and competition mean there’s always work to be done, not to mention the fact that you can always improve on what you’ve already done. Going back and updating material with keywords, backlinks, and improved readability is an excellent approach to get started if you haven’t done so already. You may even ensure that pages that have been performing well keep or improve their traffic by upgrading them on a regular basis.

Returning to your keyword research, this is an excellent time to use these words, as well as competitor information, to create a long-term content strategy. Each term should lead to a slew of others, which in turn leads to more content ideas. Rather than creating a single piece on a certain topic, turn it into a ‘cornerstone’ post that inspires a slew of subsequent, more specific articles. Using tools like SEMrush and Yoast to perform a proper content audit can double your traffic; adding and upgrading existing content can double your traffic —just make it as evergreen as possible and use the internal and external linking we discussed.

Contact us : +91-8860829261, techbitestudio@gmail.com

How to Boost Your Organic Search Traffic

Most of you have heard the word SEO used in the context of digital marketing, online enterprises, or the internet in general. Regardless, you’d be astonished at how many individuals can recall those three letters yet have no idea what they mean.

If that describes you, don’t worry; we’ve got you covered, and if this is your first encounter with the phrase, you’re in luck. This article will teach you all you need to know about implementing an efficient SEO (search engine optimization) plan. We’ll go over the following topics:

The importance of SEO in 2022

In short, taking the time to plan out a great SEO strategy can transform not only your web traffic but also your entire organisation. Given the current state of the globe, internet usage is at an all-time high. We’re doing more online shopping, watching more movies and television than normal, and attending enough Zoom meetings to last a lifetime because of the pandemic. Throughout 2020, SEO was critical for a large number of businesses, and we predict the same to be true in 2021. So, as the New Year approaches, how can you develop an SEO strategy that keeps up with the times? Let’s start from the beginning.

What should be in any SEO strategy?

SEO is essentially the art of improving your web traffic and ranks on search engine results pages (SERPs) by employing certain qualitative content guidelines and technical upgrades (search engine results pages). Quantity is also important. Scaling is a wonderful approach to rank higher over time by writing more content, employing more links, and using a wider variety of keywords—pretty it’s much what it sounds like.

So there are a couple things in there that we’ve thrown in there. Before we go too far ahead of ourselves, here are the major tools you’ll need to get started on your SEO plan for 2021:

1. Use of keywords

Keywords are keywords that are often searched for on Google, Bing, and other search engines, and they are an important factor in determining the ranks of your website. Use the proper amount of keywords in the right places, and your pages will rise up the rankings over time.

Keyword strategy has evolved significantly over the years; it used to be as simple as stuffing as many as possible into the content, but this resulted in a lot of spammy content, which was eventually penalised by Google’s algorithms. Nowadays, you must conduct keyword research, employ a wide range of terms, and integrate them naturally. Google is becoming increasingly intelligent, therefore they’ll make you work for it.

2. Metadata

Metadata can be compared to a storefront display. The first thing a user sees in the SERP is your meta title and meta description, which influence whether or not they click.

In addition, Google uses ‘crawlers,’ which are small robot spiders that scan websites and collect information that matches search searches. Google can better comprehend the relevancy of your page if you include keywords in your meta data (including image tags and header tags).

3. Backlinks

Getting backlinks is another important factor in SEO success when we get into the more technical aspects of things. When another website links to yours in an article or blog post, this is known as a backlink. Not only will this help you establish domain authority, but it will also increase the likelihood of people clicking through to your website if it appears on other trustworthy domains.

Simply generating compelling content will earn you organic links: the better your work and the more closely you match a person’s search intent, the more likely people in your sector will mention your site. While you can simply reach out to other sites to swap links—quid pro quo—there are a number of other actions that might help speed up this process:

Guest blogging.
Testimonials.
Answering questions on sites like Quora.
Creating shareable content such as videos and infographics.
Using industry contacts and sharing on social (e.g. LinkedIn).

4. Technical SEO

Continuing on, there are a number of other technical difficulties at the back end of your site that, once resolved, can have a significant impact on your overall SEO performance. At the end of the day, if your website’s user experience isn’t smooth and accessible, it will be difficult for any visitor to achieve anything meaningful on it. To put things in perspective, mobile accounts for more than half of all online traffic, so when it comes to things like UX, the technical stuff matters.

Whether it’s making sure your site loads quickly, deleting ‘poison’ backlinks (links to websites that are judged irrelevant or untrustworthy, for example), or developing a clear XML sitemap with a clean URL structure, all of these technical SEO strategies can help you achieve higher ranks. You don’t want anything to obstruct SEO from performing its job, which is to allow people to locate your website naturally.

5. SEO metrics

If you don’t understand what “effective” implies, you won’t be able to execute successful SEO. To monitor, analyse, and optimise your SEO approach, you’ll need a deep understanding of SEO metrics.

What are the benefits of SEO and organic traffic?

When it comes to digital marketing, organic search methods powered by SEO can’t be beat when it comes to longevity and cost-effectiveness. SEO is not only less expensive than paid advertising, but its effects also last longer. While PPC campaigns must be renewed and bidding costs change, SEO tracking tools use organic data to construct keyword lists and continue to generate fresh content ideas as you delve deeper.

At first, SEO can appear to be a slow process. Nonetheless, after a few months, you should notice significant increases in your total traffic and rankings. Furthermore, the longer you stick with it, the more backlinks and site authority you’ll gain, which means you’ll be able to target even bigger and better keywords, and so on.

Starting at the other end of the spectrum—targeting long-tail keywords and more detailed variants—is a good method for SMBs to see results quickly and develop a platform for momentum, especially when it comes to content and specific sub-topics. Four or more terms appear in over a third of Google’s overall search inquiries (i.e. long-tail keywords). These keywords are not only less competitive and hence easier to rank for, but they can also drive a significant amount of organic traffic.

WANT TO BOOST SEO?

TALK TO OUR FOUNDERS FOR CONSULTATIONS.

Call Now : +91-8860829261 , +91-9910720343

The Website Development Process in 6 Stages

As the number of websites on the Internet continues to grow at an exponential rate, web developers are in high demand. As the number of people choosing web development as a vocation grows, one must ask the all-important question.

What is Web Development?

Simply put, Web Development is the process of creating a website for the Internet or a private network, sometimes known as an intranet. Web development can range from the creation of a single web page to the creation of complex web-based Internet programmes, electronic enterprises, and social networking services.

Website development is a multi-step procedure. Time and money are two major aspects that influence how long a website development project takes.

Planning

Planning is the step of the web development process in which the developer produces the look and feel of the website, allowing the client to judge how the full website will seem.

The sitemap is built using the information acquired in the previous phase.

This stage’s sitemap should clearly describe the relationships between the home page and the rest of the website’s pages. This aids in determining the product’s usefulness. The sitemap assists you in determining how easy a web visitor can locate the information or service that he or she is looking for. The fundamental purpose of a sitemap is to develop a website that is very user-friendly and easy to navigate.

The sitemap outlines the website’s internal structure but does not specify the user interface. To save time, it’s vital to secure the client’s approval on the basic design before moving on to the next stage of development. A wireframe or mock-up is developed in this case. A wireframe is a graphic depiction of the user interface you’ll be developing. However, it is devoid of any design components such as colours, logos, and so on. It merely specifies which items will be added to the page and where they will be placed. In the production drawing, there is no art and it is cheap.

Another crucial step is to choose your technological stack, which includes programming languages, frameworks, and CMS.

Time to complete: 2 to 6 weeks

Design: Page Layouts, Review, and Approval Cycle

One of the most crucial stages in the web development process is the design phase. The website gradually takes shape in this step. The design phase of the web development process is where visual content like photographs, pictures, and videos are developed. During the design phase, the client’s and target audience’s demands and requirements must be taken into account at all times.

The website layout is the result of the efforts of a designer. A graphic sketch or an actual graphic design might be used to create the website layout. This website layout’s primary purpose is to describe the information structure, illustrate the material, and demonstrate basic functions. Colors, logos, and images are included in layouts, which might provide a rough idea of the eventual product.

The client reviews the website layout when it is completed and offers you feedback. If the client is unhappy with the website layout, he or she can inspect it and provide feedback to you. You should update the layout and send it back to the client if the client is unhappy with some components of your design. Repeat this procedure until the buyer is entirely happy.

Time to complete: 4 to 12 weeks

Writing and assembling content

The authoring and assembling of content usually overlaps with other aspects of website development. This phase’s significance cannot be overstated.

It is vital to lay down the substance of what you want to say to the target audience. Catching headlines, text editing, writing fresh material, assembling old text, and other tasks that take time and effort are all part of the content production phase.

In most cases, the client agrees to supply website material that is ready to be migrated to the new site. It is preferable if all website material is provided prior to or concurrently with website coding.

Coding

The coding step is where the website construction begins.

To construct an actual website, the graphical elements that were planned in the previous phases are integrated.

According to the website structure, the home page is built first, followed by all sub-pages. Frameworks and content management systems (CMS) should be used to ensure that the server can handle the installation and setup with ease.

All static web page elements should be generated and tested during the mock-up and layout construction process. Special features and interaction should be introduced after that. What’s required is a thorough knowledge of each and every website building technology that will be used.

Time to complete: 6 to 15 weeks

Testing

One of the most crucial aspects in the web development process is testing. The reason for this is because each and every connection should be verified to ensure that there are no broken links among them. Every form’s script should be double-checked for any typos. For this purpose, spell-checking software should also be used. It is critical to employ code validators to ensure that the code adheres to current web standards. If cross-browser compatibility is important to you, for example, valid code is required.

It’s time to upload the website to a server after it’s been checked and re-checked. FTP, which stands for File Transfer Protocol, is the programme used for this purpose. After you’ve deployed the files, you should perform one final test to ensure that everything is working properly.

Time to complete: 2 to 4 weeks

Opinion Monitoring

A website isn’t actually a finished product. For the client, having a website isn’t enough. It’s critical to keep your website up to date.

A website is a service rather than a product. As a result, it’s critical that everything works properly even after the website has been created.

The presence of the site’s feedback mechanism allows you to notice difficulties that end-users will encounter. The most crucial goal is to resolve the issue as quickly as possible. Visitors may decide to use another website rather than put up with the annoyance if the problems are not resolved.

Another key aspect is to maintain your website current. If you utilise a content management system, you should update it on a regular basis to avoid problems and reduce security threats.

Time estimate: on-going

Conclusion

A website development project does not begin with coding and end with the website’s debut. All of the aforementioned requirements are met by a reputable website development firm. The preparation stage has an impact on all subsequent stages, determining the development process’ productivity. The period following the launch is crucial. A website development project should be agile and flexible enough to allow for changes based on user feedback.

TALK TO OUR FOUNDERS FOR CONSULTATIONS.

Call Now : +91-8860829261 , +91-9910720343

How to transition your business online

The way we do business is quickly changing, and those businesses that are not transitioning online could quickly be left in the dust.

Especially with the pandemic causing many businesses to shut their doors, the ones without an online presence were definitely effected.

Here are a few reasons why your business should be online proof:

When you transfer your physical business online, one of the first tasks you must take is to create a business website. For online businesses, organisational websites serve as a hub of information and communication.

You can establish a positive first impression on your online customers by having a clear, well-designed, and user-friendly website. Make sure you’re checking your site for logical errors, misspellings, and erroneous information on a regular basis. To maintain effective contact with your consumers, you should also check to see if you have the basics for your small business website.

For different types of businesses, transitioning to the internet may imply different things. It could mean creating an eCommerce website that allows for physical goods buying and payment for traditional brick and mortar retailers, or having an online booking form for service providers. Perhaps it’s as simple as upgrading all of your service providing pages rather of having a salesperson visit with clients in person.

You might want to consider outsourcing the building of your website to a professional web design business to ensure that it is of professional quality. With addition to developing your company’s website, these firms can assist you in determining the best cloud or decentralised web hosting options for the site, as well as creating clear calls to action to encourage customers to interact with it.

If there’s one thing you should take away from this pandemic, it’s that disaster can strike at any time. It could be anything from a new virus to a natural disaster. In either case, these can have an immediate and unanticipated impact on your business.

Having a plan in place to migrate your business online in the event that your physical location is unavailable is critical to keeping your business going.

The ability to pick up your business and operate from anywhere will not only give you a lot of freedom and opportunity in running your business but can protect you in the event of a catastrophe, to keep business going.

Set yourself, your company, and your employees up for success by providing them with the tools they need to resume work from anywhere on the planet.

It’s critical to seek for strategies to build your new digital audience after you’ve successfully sourced your products for your new internet business.

Even if your current physical store has a dedicated customer base, you’ll need to be continually looking for new ways to develop and build your digital consumer base.

You no longer have geographic limitations as an online business. As a result, you’ll be able to serve new consumers from all over the world.

Using the power of SEO (search engine optimization) to your advantage can be extremely beneficial. To rank higher on search engines like Google, you use SEO to employ dependable and cost-effective marketing techniques.

Social networking, blog articles, video content, and online ads are all options. All of this will assist you in identifying your target audience and getting your products in front of the correct people.

When it comes to online marketing, it’s best to start small and figure out what works and what doesn’t as you grow.

It’s critical to figure out your payment processing options after you’ve created a business plan for your internet firm. You won’t be able to handle commercial transactions through your platform unless you have a good payment processor.

To execute digital transactions, many eCommerce business owners will use secure payment gateways. These services allow internet customers to use whichever payment method they want. Shopify, PayPal, and Stripe are all viable options to consider.

A secure payment gateway, on the other hand, will reassure your customers that their information is protected.

You’ll need to make sure that your online business fits in with your current one after you’ve developed and planned it. Even if your internet business is prosperous and well-organized, you’ll need to figure out what to do with your offline organisational structure.

You may opt to make your temporary eCommerce store a permanent addition to your firm depending on how successful your online enterprise is. When you use this technique, you effectively convert your entire firm to an online, eCommerce-based operation while still providing an in-person retail experience for clients who prefer to purchase that way.

Just make sure you have adequate time and resources to devote to your new online business.

To learn more about getting setup online and transitioning your business to the new normal, contact us today.

What is the definition of a digital marketing strategy?

A digital marketing strategy is a plan that enables your company to achieve specified objectives by utilising carefully chosen marketing channels such as paid, earned, and owned media. Running a digital marketing campaign without a strategy is akin to touring a new city without a GPS – you’re bound to make a lot of wrong turns, resulting in aggravation and an excessively long trip to your destination.

When you’re planning a trip, you’ll almost certainly start by creating an itinerary to make the most of your time and money. A marketing plan is also required for better efficiency in digital marketing.

The following goal kinds are detailed in a solid online marketing strategy:

Short-term
Medium-term
Long-term

Setting a variety of goals will help you develop a stronger business strategy. For example, you can set short and medium-term goals to help you achieve your long-term objectives.

What's the difference between digital marketing campaigns and digital marketing strategies?

You could ask if digital marketing campaigns and digital marketing strategies are the same thing when you learn about them.

The terms “digital campaigns” and “digital strategies” are not interchangeable.

You must have a digital strategy if you want to be effective with Internet campaigns.
Your online strategy will assist you in developing effective and planned web campaigns.

A solid Internet marketing strategy will assist you in generating quality leads and money for your company.

5 Crucial Elements of a Digital Marketing Strategy

You may begin developing a digital marketing plan for your company now that you understand what it is.

Continue reading to learn how to create a five-step digital marketing action plan:

1. Set your goals

You have a destination in mind while planning an itinerary. The destination is a collection of defined marketing goals you want to reach from your efforts while developing a digital marketing plan. These marketing objectives should be linked to your company’s primary objectives.

Whatever your objective is, you must guarantee that you are tracking your progress. Perhaps your goal is to increase the number of email subscribers.

2. Knowing Who You're Marketing To

You know how important it is to learn how natives interact when travelling; you don’t want to appear like a weird visitor. Digital marketing campaigns are no exception. This entails knowing your target market, demographics, and the psychology of current and potential clients.

A potential buyer must go through numerous phases before making a purchase and, hopefully, becoming a long-term customer. Although the stages may differ, they usually begin with brand awareness and education, progress to contemplation, and lastly to a choice and sales conversion.

3. Create buyer personas

You must know who you’re targeting if you want to establish an effective web marketing plan. If you don’t know who wants your products or services, you can’t have a successful approach.

Creating buyer personas is the best approach to figure out who your target audience is. Buyer personas are fictional characters who represent people who are interested in your company.

There are several categories of people who are interested in a company’s products or services. Personas help you understand the many types of people who desire to acquire your products or services.

Detailed and robust buyer personas are the foundation of a great marketing plan.
You may target your ideal consumer in a way that appeals to them if you know who they are.

4. Examine your present online marketing methods

You must audit your digital marketing strategy process if you want to improve it.

To know how to improve your campaign, you must first understand how it works.

On your website, you’ll want to look at three different sorts of media: earned, owned, and paid.

5. Make a financial plan

Knowing how much you can spend and what resources you have for your campaign is critical when developing a digital marketing strategy. You don’t want to overextend yourself with an online marketing approach. To begin, you’ll need to set aside money for your marketing activities.

You’ll receive the best results if you set aside money for each campaign. This separation guarantees that each approach has a budget and that you are aware of how much you can spend on each.

If you just have one budget for all of your marketing activities, you can end yourself putting too much money into one digital marketing strategy. You’ll need to establish your resources in addition to your budget. One of your most valuable resources is people.

You’ll need to figure out how many people will be working on your web marketing efforts.

Tools are another resource.

If you have any marketing tools, such as Google Analytics, that assist you in running or analysing your campaign, you should factor them into your budget and means.

Establish your budget and resources so you’ll know what you’ve got before you launch your approach.

Conclusion

This framework can be used to summarise the complete digital marketing strategy:

The user journey, also known as the buying funnel, begins with awareness and goes through the stages of interest (evaluation/consideration), action (purchase), and loyalty.

The customer engages with the brand through various digital channels (organic search, social media, email) and performs actions via CTAs (calls-to-action) on ad creatives or website content throughout the user journey (e.g. landing pages).

Sign up for our digital marketing strategy course or browse our selection of digital marketing courses offered in-person in Singapore or online, covering a variety of digital marketing disciplines, channels, and platforms.

WANT TO BOOST BUSINESS?

WE CAN HELP YOU BUILD A BRAND, INCREASE CUSTOMER TRUST, GET BETTER LEADS AND BOOST SALES.

TALK TO OUR FOUNDERS FOR CONSULTATIONS.

Call Now : +91-8860829261 , +91-9910720343

Brand

6 Business-Friendly Social Media Best Practices

1. Make Measurable Social Media Goals

2. Find the Most Suitable Social Media Networks

FACEBOOK

TWITTER

INSTAGRAM or PINTEREST

LINKEDIN

GOOGLE

3. Brand Your Social Media Profile Pages

4. Quality Content vs. Quantity

5. Social Media Analytics should be monitored

6. Examine Competitors

Digital marketing during COVID

Digital Marketing's Expanding Role

Why Now is the Time to Experiment With Digital Advertising

Understanding Digital Marketing Fundamentals

Build Brand Awareness

Optimize for the local market

Participate in social media.

Make Useful Content

Today is the time to unleash the power of digital channels.

Digital Marketing for Startups in India

Social Media Marketing

Search Engine Marketing

Search Engine Optimization

Email Marketing

YouTube Marketing

Influencer Marketing

Conclusion

5 Ways to Use Facebook to Generate Leads

What is the Value of Lead Generation?

Facebook and Lead Generation

What are the 5 Best Facebook Lead Generation Strategies?

1. Identify your target Audience

2. Be aware of your customers' desires

3. Make your Page More Interactive

4. Make the Most of Facebook's Features

5. Lead Your Customers to the Main Site

Conclude

Every Business Needs These 7 Digital Business Solutions

1. Project Management

2. Social Media Management

3. Email Marketing

4. Team Communication

5. Accounting Software

6. Procurement Software

7. Human Resources Management Software

8 tips to build an effective SEO strategy in 2022

1. Write for people first, then for search engines

2. Use targeted keywords in all the right places

3. Focus on user experience

4. Focus on building relevant links

5. Create Featured Snippets material

6. Remove anything that slows down your site

7. Keep an eye on Google's algorithm changes

8. Improve existing content & add missing subtopics

How to Boost Your Organic Search Traffic

The importance of SEO in 2022

What should be in any SEO strategy?

1. Use of keywords

2. Metadata

3. Backlinks

4. Technical SEO

5. SEO metrics

What are the benefits of SEO and organic traffic?

The Website Development Process in 6 Stages

What is Web Development?

Planning

Design: Page Layouts, Review, and Approval Cycle

Writing and assembling content

Coding

Testing

Opinion Monitoring

Conclusion

How to transition your business online

What is the definition of a digital marketing strategy?

What's the difference between digital marketing campaigns and digital marketing strategies?

5 Crucial Elements of a Digital Marketing Strategy

1. Set your goals

techbitestudio@gmail.com
office@techbitestudio.com