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6 Ways To Promote A Small Business Online

6 Ways To Promote A Small Business Online

6 Ways To Promote A Small Business Online

6 Ways To Promote A Small Business Online

Every company owner wants to get their goods or services in front of as many people as possible. However, most traditional methods are expensive, and not everyone can afford to buy TV commercials when they are just starting out. Don’t worry, you can still market your business successfully without spending a lot of money.

To demonstrate my argument, I’ve compiled a list of 8 Ways To Promote A Small Business Online. These marketing strategies will not cost you any money, but they will need a one-time time commitment.

1. Search Engine Optimization (SEO)

6 Ways To Promote A Small Business Online

When individuals are considering purchasing anything, what is the first thing they do? They go to Google and look for that goods or service.

They begin by gathering as much information as possible on the product, and then they look for merchants that sell it.

So, if your website does not appear in a Google search, you are effectively invisible.

What can we do about it?

The simple solution is to pay someone to optimise your website for search engines, but even then, you must understand the process, or you risk being penalised by Google. Multiple broken links on your website, for example, will lower your Google ranking.

2. List Your Products In Business Directories

6 Ways To Promote A Small Business Online

Buyers look for sellers in well-known directories. Add a free listing on IndiaMart, Trade India, or Indian Yellow Pages if you sell B2B items. These are some of the most well-known business-to-business directories.

List for free on Just Dial, Ask Me, and Get It if you sell directly to clients. These services provide mobile apps and receive a lot of traffic. You can also list services for free on these sites.

If you sell software, SoftwareSuggest is an excellent resource. It categorises software into categories such as HR, CRM, ERP, and so on. I’ve posted our accounting software there, and we’ve gotten a lot of interest from it.

3. My Business is listed on Google (Local Business Listing)

6 Ways To Promote A Small Business Online

Google is personalising search by displaying results that are tailored to your location. For example, if you search for a McDonald’s, it will display a map of the nearest one in your city. As a result, getting a business listed on Google Local has nearly become a need.

Google Maps has made it simple to add and maintain your location. From the same location, you can also manage your Google Plus profile. Simply go to Google My Business and claim your business listing. If you don’t have a physical store, you can also list your office address and provide information about your company.

4. Make Use Of Social Media's

6 Ways To Promote A Small Business Online

Create profiles on Facebook, Twitter, and Linkedin to begin with. This will not only help you gain more clients, but it will also allow you to engage them and obtain valuable feedback on your products or services. The traffic to ProfitBooks’ Twitter and Facebook pages accounts for 20% of our total traffic.

This is a wonderful place to start if you’re new to social media. Also, take a look at this tutorial.

The frequency with which you post is crucial. If you post on a regular basis, you will gain popularity and loyal subscribers who can eventually convert to clients.

You can post information about your company or industry news.

The most effective method is to track and follow the influencers in your field. On Facebook, you should publish twice a week and on Twitter, 3-4 times every day.

5. Answer Questions

6 Ways To Promote A Small Business Online

When people are stuck and want to find a solution to their problem, they go to certain forums on the Internet. Popular Q&A sites like as Quora and Yahoo Answers are great venues to find new consumers. People also use Linkedin Groups to ask their questions.

So, how can you take advantage of it? Make an account on each of these sites and begin looking for your product or service. For example, if I want to raise awareness for ProfitBooks, I’ll search for ‘Accounting Software.’ You will be bombarded with questions about your goods. People may inquire about the leading companies that sell this product, as well as product comparisons, and so on.

Start with the simple questions and work your way up to the more difficult ones. Using ProfitBooks as an example, I searched for ‘Best Accounting Software’ on Quora and received hundreds of responses. Then I just began responding to consumers’ questions and promoting ProfitBooks to them. Every month, Quora brings us a significant quantity of visitors.

On Yahoo Answers and Linkedin Groups, you may do the same thing. These three networks have a lot of clout. The best aspect is that Google has indexed these pages. As a result, anytime someone searches for it, your responses will display in Google search. Isn’t it fantastic?

Just make sure you respond with the aim of assisting. Hard selling is something that no one enjoys.

6. Showcase Your Product on YouTube

6 Ways To Promote A Small Business Online

Did you realise that YouTube receives over 4 billion video views per day? This number is increasing by the day. As a result, it’s a no-brainer to post a video about your product or service straight away! The best thing is that this video will also appear in search results, increasing the visibility of your goods.

Where do you begin? Decide what you’re going to make first. In the case of items, a brief two-minute demo will suffice, while in the case of services, you can film and post a client testimonial. YouTube has several wonderful tools for editing the video you’ve submitted. You can, for example, add narration or music, cut footage, and do a lot more.

Remember to include the product name or related keywords in the video’s title and description. You can create a channel, similar to the one we built for presenting product tutorials, once you’ve posted many videos. You’ll hit the jackpot if you can come up with fascinating material that can go viral, and leads will flood your inbox.

Conclusion

There may be more than 6 Ways To Promote A Small Business Online. All you need to do is think outside the box and be resourceful. Some of the strategies outlined above will produce immediate results, while others will take weeks or months to produce benefits. If you don’t have a lot of money to spend on marketing, you’ll have to put in time to advertise your company. I’ve seen a lot of companies prosper despite having little marketing budget.

Contact us :  +91-8860829261, techbitestudio@gmail.com 

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Every Business Needs These 7 Digital Business Solutions

Every Business Needs These 7 Digital Business Solutions

Every Business Needs These 7 Digital Business Solutions

Every Business Needs These 7 Digital Business Solutions

If you’re a traditional firm wanting to undertake a successful digital transformation, you’ll need the appropriate tools on your side. You can build an effective workflow that improves productivity, employee engagement, and workplace satisfaction by tackling critical areas of your organisation with digital solutions.

Not only that, but artificial intelligence and machine learning will allow you to automate a variety of jobs, giving you a competitive advantage over other small enterprises. You may build more effective business processes with a digital business transformation to compete with larger organisations on a budget. These digital solutions are applicable to a wide range of business models, so no matter what type of company you run, you may benefit from what they have to offer.

1. Project Management

Every Business Needs These 7 Digital Business Solutions

Businesses, particularly those that employ a remote workforce or require collaboration across many teams and departments, require assistance in keeping track of projects and goals. Although email may appear to be sufficient at first, it is easy for team members to be left out of an update if they are not included in the most recent communication. Furthermore, when numerous projects are in the works at the same time, it clogs the Inbox and makes it difficult to keep track of them.

You might instead use a project management tool like Trello, Wrike, or Asana. They are far more efficient at delivering a complete and transparent view of the state of each project as cloud-based technologies. They may be accessed from anywhere with an internet connection and are constantly updated.

2. Social Media Management

Every Business Needs These 7 Digital Business Solutions

The days of having just a website to effectively run a business online are long gone. You must have a presence on all social media sites where your target audience is engaged, in addition to your website. To demonstrate your commitment to the platforms, you must post content, communicate with users, answer to queries and feedback, and remain active.

It can be tempting, though, to try to be active on every social media platform — Facebook, Instagram, Twitter, Pinterest, LinkedIn, and so on. While social media management solutions make it easier to maintain an active presence on various platforms in less time, it’s better to focus on a few places where you know your audience is present rather than trying to be everywhere. It’s better to focus on a few key platforms and execute them effectively than to try to be everywhere with a substandard approach.

Instead of spending all day monitoring Facebook, Twitter, and other platforms where your audience is interacting with your company, you can use social media management tools like HootSuite, Buffer, or Cinchshare (most useful for groups) to monitor feeds, schedule posts, engage with your audience, and see data analytics all from a single location.

3. Email Marketing

Every Business Needs These 7 Digital Business Solutions

Email marketing is still one of the most effective and widely used digital marketing strategies. Designing, sending, and reviewing the outcomes of your email campaigns is simple using a platform like GetResponse, MailChimp, or Constant Contact. You can see who opened your email, who clicked on the links, and who could be most interested in a follow-up offer or message.

You may send customised email offers to both new and return customers using segmentation, ensuring that everyone has a distinct customer experience.

4. Team Communication

Every Business Needs These 7 Digital Business Solutions

It’s difficult to keep track of employee communications, especially as your company grows. Your team will be able to chat, share files, and more using a platform like Slack. Slack also interfaces with other apps, allowing for a more efficient workflow. You can build a Slack channel dedicated to water-cooler discussion so that employees can conduct off-topic chats like they would in the office. This aids employee engagement and business culture in distant organisations.

Slack works on both desktop and mobile devices, allowing your team to connect from anywhere.

5. Accounting Software

Every Business Needs These 7 Digital Business Solutions

Accounting is a demanding responsibility for many small business owners, and it is easy to disregard it. If you ignore it too much, you risk forgetting to account for your monthly payroll expense in your cash flow analysis and facing an IRS audit.

By tracking spending, profit, reconciling your debts, issuing invoices, making expense reports, and practically anything else that you should keep track of on your tax returns, online accounting software like QuickBooks or Xero may take the position of an accountant and bookkeeper.

6. Procurement Software

Even if your company doesn’t make its own products, you’re still paying for items and services to keep things going. You’ll need a spot to keep track of all your purchases, invoices, and payments, from digital software subscription fees to office and break room supplies. It’s also simple to bring your buying into the digital age. PLANERGY interfaces with Quickbooks Online and Xero to make your accounting team’s life easier.

A fundamental component of a digital transition is replacing obsolete tools and infrastructure with current technologies. By switching to cloud-based solutions, you can save money by relying on supplier data centres and managed services rather than your own IT equipment and personnel.

Customers want items to be connected (think Internet of Things, or IoT) and improved with new functionality, so in addition to updating technology, it’s critical to focus efforts on embedding technology into new and existing products.

Customers also demand an integrated and frictionless experience regardless of the channel they use to contact with you, including online and offline self-service alternatives. Read white papers and case studies pertaining to your industry to help you determine what your best options are when you choose the tools that will work for your firm.

7. Human Resources Management Software

Every Business Needs These 7 Digital Business Solutions

A robust human resources team is unlikely to exist when a small business is just getting started. HR management software can help with this. From organising employee shifts to sending out company notifications to collecting bank information for direct deposit, it can do it all. There are a number of minor aspects that new business owners may ignore, exposing the company to lawsuits and other problems.

Employee personal information is stored in HR management platforms, which also manage time tracking, scheduling, and payroll, benefits administration, and an organization’s legal employment and regulatory needs. Recruiting, application tracking, performance management, and accounting are all included in certain HR management software. With a self-service option, many companies allow employees to handle adjustments and updates themselves.

Using digital technology to manage these duties allows HR personnel to spend more time on value-added tasks rather than manually dealing with everything connected to recruiting, hiring, and employment.

Contact us :  +91-8860829261, techbitestudio@gmail.com 

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