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Why your company needs a strong digital marketing strategy

Why your company needs a strong digital marketing strategy

Why your company needs a strong digital marketing strategy

Why your company needs a strong digital marketing strategy

What are the benefits of digital marketing? You can find the answer to this question simply by looking around you. You’re presumably reading this on a laptop or smartphone, and there are probably a few more gadgets nearby that can connect to the internet. Consider how you absorb knowledge . Being online and connected has changed how we buy goods, how we learn about events, and even how we vote. One of the reasons digital marketing has altered how businesses advertise and market their products and services is that it can be accessed at nearly any time.

We believe that four important advantages of digital marketing over traditional marketing are measurability, cost, speed, and engagement.

It’s critical to have solid digital marketing plans in place to support your company’s digital transformation and growth. Despite the fact that businesses recognise the importance of digital marketing methods for their growth, brand awareness, and profitability, one concern persists: where do we begin? It is a common problem that organisations face since they understand how important it is for retaining and acquiring customers. Despite this, they lacked an integrated strategy for efficiently engaging and growing their target consumers.

Your business Needs Digital Marketing Strategy

If your company does not have a solid digital marketing plan, you may be left behind by organisations who are more digitally savvy, and you may face the following issues:

1. Your company will lose its sense of direction

Many businesses in your area lack solid, well-thought-out strategy. They also lack a clear strategic aim for what they genuinely want to accomplish online in terms of deepening and long-term relationships with current consumers or acquiring new ones! And if you don’t have clever and realistic digital marketing goals, you’re more likely to waste resources on things that aren’t relevant to your brand. Your business will eventually become aimless. A skilled digital marketing firm will assess your needs and assist you in better understanding your business so that you can create realistic goals to keep it on track.

2. You won't be aware of your market share or target audience

If you haven’t done your homework, the demand for online services and products among your target clients may be underestimated. Perhaps more crucial, you are unfamiliar with or have a poor understanding of your internet market. In traditional marketing channels, with different sorts of clients and their behaviour, offers, rivals, and communication, the dynamics will be radically different. Many amazing and useful tools are available from the leading digital platforms, allowing you to quickly determine the amount of demand from your target clients! For example, you can conduct a ‘Search Gap Analysis’ using Google’s Keyword Planner. It will assist you in determining how many users are interested in your products and services, as well as how you are enticing them to visit your official website. You can hire an expert to help you with this.

3. You can't have a compelling value offer without a good web presence

A well-defined online value proposition tailored to the various personas of different clients can help you differentiate your online services, encouraging both existing and new customers to interact and remain loyal for longer periods of time. Having a competitive content marketing plan for your company is critical today in order to engage your target audience through various digital marketing channels such as search engines, social media platforms, your blog, and email marketing.

4. Your existing and new competitors will begin to gain market share

If you don’t devote enough resources to your digital marketing efforts, or if you use haphazard approaches with no clearly defined or articulated strategies, you should expect your competition to eat your “digital lunch”! So, what’s the answer? To ‘cook’ something ‘wonderful’ for your brand’s online appearance, connect with a skilled and trustworthy digital marketing business.

5. You won't have a good understanding of your internet target market

‘Digital is the easiest and most measurable medium ever,’ as the saying goes. Google Analytics and other comparable technologies, on the other hand, will only tell you about the number of visitors, not their emotions or sentiments! As a result, you’ll need to employ other effective ‘Website User Feedback Tools’ to identify your visitors’ weak points and then remedy them in a methodical manner.

Contact us :  +91-8860829261, techbitestudio@gmail.com

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6 Business-Friendly Social Media Best Practices

6 Business-Friendly Social Media Best Practices

6 Business-Friendly Social Media Best Practices

6 Business-Friendly Social Media Best Practices

Having a marketing strategy that combines tried-and-true social media best practises for company is a terrific way to get your products and services noticed–without breaking the bank.

The average person now spends three hours or more every day on social media sites. You’re one of the 74% of adults who use the internet for this purpose (the most on Facebook).

What’s the greatest method to maximise your company’s social media marketing strategies with so many networks to consider?

It doesn’t have to be difficult if your company follows these six social media strategy best practises.

1. Make Measurable Social Media Goals
6 Business-Friendly Social Media Best Practices

Begin by determining how you want social media to benefit your company.

Setting goals will aid in the establishment of benchmarks that can be tracked and measured. This helps you to concentrate on winning methods and pivot swiftly when circumstances change.

More than just accumulating likes, shares, retweets, and pins should be part of your approach! Concentrate on ensuring that each of your social media posts contributes to a strategic goal.

The following are some examples of common strategic social media aims and objectives:

  • Boost Brand Awareness: Get the public to recognise your name and have a favourable impression of your company.
  • Obtain New Clients: Drive traffic to your company social media page or website.
  • Improve Customer Service: Answer queries from new customers or assist current customers with your products or services.
  • Boost Participation: Give your fans/followers reasons to talk about your brand and refer others to do business with you by interacting with them.

2. Find the Most Suitable Social Media Networks

6 Business-Friendly Social Media Best Practices

It’s no secret that using social media takes time. Attempting to handle all of the networks can deplete your resources and divert attention away from the channels that produce positive outcomes.

Determine which networks will perform best for your products and services by looking at your target customer’s online behaviour.

You’ll have more time to develop the correct material for the right followers if you narrow down the market for your small company social media plan.

For the most popular social media networks, follow these guidelines:

FACEBOOK

At least once a day, post on Facebook, and always include a photo or graphic as well as a call-to-action.

According to studies, posts with images generate more engagement. Ask a question or use an exclamation point to boost interaction even more!

Hashtags aren’t the most effective way to find material on Facebook right now, so use them carefully (one at the most).

TWITTER

At least 5 times every day, tweet. If enough relevant content can be generated, brands should aim to tweet 10-30 times each day.

If you think that’s a lot of tweeting, have a look at this analysis of over a billion tweets.

If the content is unique to you, direct people to your website or blog. Additionally, curate relevant information that your users would appreciate.

To expand your audience and obtain more followers, use 1-2 appropriate hashtags. Keep in mind that if you use more than two hashtags, your engagement rate will suffer.

Images are just as effective on Twitter as they are on Facebook, so include them in all of your tweets!

INSTAGRAM or PINTEREST

Post at least one photo per day if these two photo-sharing social media platforms are appropriate for your sort of business.

Your photo content on Pinterest or Instagram can be used to enhance text-based information on other social media platforms.

Showcase product photos and how they may be used in a variety of situations. Give your followers a glimpse into your company’s workplace culture and the people who make it all happen.

Check out this infographic for more information on the best and worst times to post on the major social media platforms.

As always, start tracking the type of response you get from your social media posts so you can figure out what kind of content and when to post it.

LINKEDIN

This is the third-fastest-growing social network, and it caters to business people by definition.

LinkedIn users are more likely to visit your company’s website than visitors from other social media sites.

4-5 times a week is a good goal, and your content should be tailored to a professional audience.

Create a branded corporate page as well as product or service display pages.

GOOGLE

At least once a day, post or share a piece of content.

This could include company blogs or news, trending themes in your field, or pieces from other sources on your industry.

Because it’s a Google network, your postings may begin to rank on Google once it indexes and engages with your Circles.

3. Brand Your Social Media Profile Pages

Across all mediums, the perception of your company’s identity should be consistent. Not only are you strengthening your brand, but you’re also increasing awareness and loyalty.

Maintain consistency in the following areas to make it easy for customers to recognise your company:

  • Tagline & Logo: Use the same logotype for all of your brands. This is a massive image that will stay with your audience. If you have a catchy tagline, apply it consistently across all platforms (and try to use it in conjunction with your logo).
  • Graphics: Other images that will resonate with your customers are graphics and photos. You can use images to modify almost any social media page; utilise the same ones across networks to keep your brand’s look and feel consistent.
  • Description of the Organization: Use a consistent “about us” description that is straightforward and easy to understand across all of your pages. Get to the point in as few words as possible; your customers should understand what your company can accomplish for them right away. If space allows, include a link to your website in this description.
  • Voice & Tone: What is your brand’s personality, and what terms do you use to describe it? Connect with your customers in a genuine and consistent manner across all social media platforms.

For cover images and profile photos, each social media platform has size requirements. As a guideline, use the information below to create visuals that fit perfectly.

To resize your photographs to a custom size or for social media, use an image resizer.

4. Quality Content vs. Quantity

It’s not always true that more is better! You’ll want to create great social media material that is valuable to your clients, just like you would on your website and blog.

Equal parts of the following sorts of social media material make up a good mix:

  • Promote the brand
  • Thought leadership
  • Interaction with followers

Make sure your social media profiles are updated with relevant and timely content.

Create an editorial calendar to help you plan and organise your 3-month social media strategy for your small business. At the end of that time period, revisit it and update the calendar to reflect the most popular content kinds.

5. Social Media Analytics should be monitored

Weekly reviews of your social media analytics will provide you with the information you need to support your goals and objectives.

There are a several options for doing this: using a dashboard like Hootsuite or Buffer, Google Analytics, or the native tool provided by each social network.

6. Examine Competitors

6 Business-Friendly Social Media Best Practices

Take a peek at what’s going on in your industry to get a true sense of current social media best practises for company.

Examine how competitors manage their brands on social media networks, as well as what types of material produce the most interaction and engagement. To see how your own small business social media approach may improve, find a few benchmark influencers in your sector type. Then stick with them and interact with them!

The following are important things to keep an eye on:

  • Branding
  • Popularity
  • Posting frequency
  • Engagement
  • Types of content

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6 Ways To Promote A Small Business Online

6 Ways To Promote A Small Business Online

6 Ways To Promote A Small Business Online

6 Ways To Promote A Small Business Online

Every company owner wants to get their goods or services in front of as many people as possible. However, most traditional methods are expensive, and not everyone can afford to buy TV commercials when they are just starting out. Don’t worry, you can still market your business successfully without spending a lot of money.

To demonstrate my argument, I’ve compiled a list of 8 Ways To Promote A Small Business Online. These marketing strategies will not cost you any money, but they will need a one-time time commitment.

1. Search Engine Optimization (SEO)

6 Ways To Promote A Small Business Online

When individuals are considering purchasing anything, what is the first thing they do? They go to Google and look for that goods or service.

They begin by gathering as much information as possible on the product, and then they look for merchants that sell it.

So, if your website does not appear in a Google search, you are effectively invisible.

What can we do about it?

The simple solution is to pay someone to optimise your website for search engines, but even then, you must understand the process, or you risk being penalised by Google. Multiple broken links on your website, for example, will lower your Google ranking.

2. List Your Products In Business Directories

6 Ways To Promote A Small Business Online

Buyers look for sellers in well-known directories. Add a free listing on IndiaMart, Trade India, or Indian Yellow Pages if you sell B2B items. These are some of the most well-known business-to-business directories.

List for free on Just Dial, Ask Me, and Get It if you sell directly to clients. These services provide mobile apps and receive a lot of traffic. You can also list services for free on these sites.

If you sell software, SoftwareSuggest is an excellent resource. It categorises software into categories such as HR, CRM, ERP, and so on. I’ve posted our accounting software there, and we’ve gotten a lot of interest from it.

3. My Business is listed on Google (Local Business Listing)

6 Ways To Promote A Small Business Online

Google is personalising search by displaying results that are tailored to your location. For example, if you search for a McDonald’s, it will display a map of the nearest one in your city. As a result, getting a business listed on Google Local has nearly become a need.

Google Maps has made it simple to add and maintain your location. From the same location, you can also manage your Google Plus profile. Simply go to Google My Business and claim your business listing. If you don’t have a physical store, you can also list your office address and provide information about your company.

4. Make Use Of Social Media's

6 Ways To Promote A Small Business Online

Create profiles on Facebook, Twitter, and Linkedin to begin with. This will not only help you gain more clients, but it will also allow you to engage them and obtain valuable feedback on your products or services. The traffic to ProfitBooks’ Twitter and Facebook pages accounts for 20% of our total traffic.

This is a wonderful place to start if you’re new to social media. Also, take a look at this tutorial.

The frequency with which you post is crucial. If you post on a regular basis, you will gain popularity and loyal subscribers who can eventually convert to clients.

You can post information about your company or industry news.

The most effective method is to track and follow the influencers in your field. On Facebook, you should publish twice a week and on Twitter, 3-4 times every day.

5. Answer Questions

6 Ways To Promote A Small Business Online

When people are stuck and want to find a solution to their problem, they go to certain forums on the Internet. Popular Q&A sites like as Quora and Yahoo Answers are great venues to find new consumers. People also use Linkedin Groups to ask their questions.

So, how can you take advantage of it? Make an account on each of these sites and begin looking for your product or service. For example, if I want to raise awareness for ProfitBooks, I’ll search for ‘Accounting Software.’ You will be bombarded with questions about your goods. People may inquire about the leading companies that sell this product, as well as product comparisons, and so on.

Start with the simple questions and work your way up to the more difficult ones. Using ProfitBooks as an example, I searched for ‘Best Accounting Software’ on Quora and received hundreds of responses. Then I just began responding to consumers’ questions and promoting ProfitBooks to them. Every month, Quora brings us a significant quantity of visitors.

On Yahoo Answers and Linkedin Groups, you may do the same thing. These three networks have a lot of clout. The best aspect is that Google has indexed these pages. As a result, anytime someone searches for it, your responses will display in Google search. Isn’t it fantastic?

Just make sure you respond with the aim of assisting. Hard selling is something that no one enjoys.

6. Showcase Your Product on YouTube

6 Ways To Promote A Small Business Online

Did you realise that YouTube receives over 4 billion video views per day? This number is increasing by the day. As a result, it’s a no-brainer to post a video about your product or service straight away! The best thing is that this video will also appear in search results, increasing the visibility of your goods.

Where do you begin? Decide what you’re going to make first. In the case of items, a brief two-minute demo will suffice, while in the case of services, you can film and post a client testimonial. YouTube has several wonderful tools for editing the video you’ve submitted. You can, for example, add narration or music, cut footage, and do a lot more.

Remember to include the product name or related keywords in the video’s title and description. You can create a channel, similar to the one we built for presenting product tutorials, once you’ve posted many videos. You’ll hit the jackpot if you can come up with fascinating material that can go viral, and leads will flood your inbox.

Conclusion

There may be more than 6 Ways To Promote A Small Business Online. All you need to do is think outside the box and be resourceful. Some of the strategies outlined above will produce immediate results, while others will take weeks or months to produce benefits. If you don’t have a lot of money to spend on marketing, you’ll have to put in time to advertise your company. I’ve seen a lot of companies prosper despite having little marketing budget.

Contact us :  +91-8860829261, techbitestudio@gmail.com 

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5 Ways to Use Social Media to Grow Your Business

5 Ways to Use Social Media to Grow Your Business

5 Ways to Use Social Media to Grow Your Business

5 Ways to Use Social Media to Grow Your Business

Today, more individuals than ever before are utilising social media to shop for deals, interact with their favourite brands, and find new ones. One-third of millennials say social media is one of their favourite ways to communicate with businesses.

As a result, if you want to reach today’s consumer, you must create your e-commerce brand on social media. Increase brand exposure, enhance followership, create extra ways for customers to contact you, and provide great value to news feeds to position your firm for success.

In this blueprint, we’ll show you how to use social media to establish your brand and improve your whole e-commerce marketing approach.

1. Get a Clear Picture of Your Audience

To create social media content that resonates with your followers, you must first define your target demographic. Your audience will respond to your high-quality postings, making your social media marketing more engaging, effective, and appealing.

Knowing who you’re marketing to can also help you choose the best social media sites to use. You want to be where your target audience spends the most time. Focusing on those channels and honing in on them can help you get positive, consistent outcomes from your social media activities.

Visit our previous post to learn how to choose the best social media platform for your e-commerce business.

2. Use visuals and interactive content to make your posts more appealing.

MailChimp sends out a tweet.

Including pictures in your material boosts engagement dramatically. Interactive material, such as slide shows, surveys and quizzes, calculators, and infographics, are very effective at attracting readers to your posts. When using multiple content formats, the key to setting expectations with your audience is to keep your topics consistent with your brand message.

For more inspiration, see our previous post on where to find and create visual content.

3. Go Live!

They’ve gotten so much attention that Facebook has decided to prioritise live videos in news feeds.

Take advantage of these apps. Organize live Q&A sessions to allow your fans to interact with you in real time and receive timely responses. Take viewers behind the scenes to give them a true sense of your company’s culture. Alternatively, take advantage of the opportunity to spotlight a product of the week.

The bottom line is to be creative and take advantage of this easy engagement by posting live videos on a frequent basis.

4. Improve the appearance of your social media profile page

The business profile page is frequently the first impression of your brand. Optimize your profile page by sharing information about what offers you a competitive advantage in your field. Tell visitors about your brand’s vision, how they can contact you, and where they may find additional information on your website.

Consider adding a landing page to your link where you can collect your followers’ contact information in exchange for a free gift (discount or coupon) or a content offer. Your bio page can help you achieve this aim, as lead generation is the lifeblood of your firm.

Finally, for brand consistency, keep your visual emblem the same across all of your social media channels.

5. Don’t Forget to Be Social!

To generate engagement, simply posting your material and hoping for traction isn’t enough. You may get a few responses at first, but if you don’t communicate with your followers, they will gradually diminish. People use social media to be sociable, after all. They, like you, appreciate receiving likes and comments on their postings.

So, to humanise your brand and hone relationships, be responsive by connecting with your audience. The good news is that being social is relatively straightforward. Start with these simple strategies:

Like, comment, and share the material of your followers.
Direct messages can be used to communicate with customers. Show your appreciation for a recent order, inquire about their thoughts on a topic, or offer advice on how you can help them achieve their goals.
Quickly respond to comments.
In exchange for using your brand hashtag in a post, mention your fans.

Conclusion

Using social media to market your e-commerce brand is a great method to increase brand awareness, expand your following, and increase sales. This article will help you create and improve your social marketing brand strategy. Social media will show to be a useful medium for building your business and enhancing your bottom line if you use it consistently.

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